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Internationale Dienstleistungskompetenzen
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Dem anhaltenden Globalisierungsdruck sind die in Europa meist einzelbetrieblich organisierten Hotels kaum noch gewachsen. Um im internationalen Verdrngungswettbewerb bestehen zu knnen, muss die europische Hotellerie ihren potenziellen Kunden einen Mehrwert bieten, den diese von der Markenhotellerie nicht erhalten. Der Autor zeigt Mglichkeiten auf, wie es der europischen Individualhotellerie gelingen kann, sich durch den Aufbau internationaler Dienstleistungskompetenzen erfolgreich zu behaupten. Das Buch richtet sich an Studenten und Dozenten der Betriebswirtschaftslehre mit dem Schwerpunkt Management und Tourismus sowie an Fhrungskrfte und Unternehmensberater in der Hotel- und Tourismusbranche.
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