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Das Phnomen der Rckverlagerung

Das Phnomen der Rckverlagerung

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Springer Nature
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N/A
Part Number
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GTIN
9783409123754
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Product Description

Die heutige Standortdebatte wird dominiert vom einseitigen Blick auf Unternehmen, die den Produktionsstandort Deutschland verlassen. Doch gerade kleine und mittlere deutsche Unternehmen kehren aus dem Ausland auch wieder zurck. Anhand von 10 Fallbeispielen werden Problemlagen und Entscheidungsverhalten von KMU im Internationalisierungsprozess aufgezeigt. Dadurch wird die starke Dynamik von Standortentscheidungen deutlich, die eine differenzierte Betrachtung der Globalisierungsbetroffenheit von KMU ntig macht. Das Buch richtet sich an Wissenschaftler aus den Bereichen Internationales Management, Industriesoziologie und KMU-Forschung sowie an Geschftsleiter und Unternehmensberater von KMU.

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