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Geschftsmodellinnovationen fr das mittlere Marktsegment
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Wolfgang Albeck untersucht, wie sich deutschsprachige Unternehmen in China, dem grten Emerging Market, positionieren, um von den dortigen Wachstumschancen optimal zu profitieren und wie sie auf die steigende Wettbewerbsfhigkeit lokaler Unternehmen reagieren knnen, um sich erfolgreich gegen deren low-end Disruptions zu behaupten. Der Autor folgt einem Mixed-Method-Ansatz, bei dem neben einer schriftlichen Befragung auch Daten durch Interviews erhoben werden. Die Maschinenbauindustrie dient fr den empirischen Teil der Arbeit als Untersuchungsbranche. Die schriftliche Befragung erfolgte in Zusammenarbeit mit dem VDMA.
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