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Prof. Dr. Manfred Bruhn ist Ordinarius fr Betriebswirtschaftslehre, insbesondere Marketing und Unternehmensfhrung am Wirtschaftswissenschaftlichen Zentrum (WWZ) der Universitt Basel. Dipl.-k. Britta Murmann ist Wissenschaftliche Mitarbeiterin am Lehrstuhl fr Marketing und Unternehmensfhrung des WWZ.
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