Apparel & Accessories 
Vehicles & Parts 
Toys & Games 
Sporting Goods 
Office Supplies 
Luggage & Bags 
Home & Garden 
Hardware 
Furniture 
Copied
Go to and paste the code at the checkout to enjoy
Growing Brands Through Sponsorship
Best Price (Coupon Required):
Buy Growing Brands Through Sponsorship for $36.00 at @ Link.springer.com when you apply the 10% OFF coupon at checkout.
Click “Get Coupon & Buy” to copy the code and unlock the deal.
Set a price drop alert to never miss an offer.
Single Product Purchase
Price Comparison
| Seller | Contact Seller | List Price | On Sale | Shipping | Best Promo | Final Price | Volume Discount | Financing | Availability | Seller's Page |
|---|---|---|---|---|---|---|---|---|---|---|
|
BEST PRICE 1 Product Purchase
|
|
$39.99 | $39.99 |
|
10% OFF
This deals requires coupon
|
$36.00 | See Site | In stock | Visit Store |
Product Details
Philip Gross addresses a new opportunity for growing brands that may reside within a sponsorship alliance. Typically, brands vie for image transfer from an event or other property when entering a sponsorship engagement. Yet this practice leaves a valuable part of a sponsorship alliance unexploited. Specifically, the author infers from theories of social and cognitive psychology to propose and test a research model that accounts for a sponsor to also gain from brand attitude and personality traits innately tied to a cosponsor of the same event. The results provide evidence for direct image transfer between two sponsor brands. Hence, pairing with a cosponsor might fortify or dilute a sponsor brand's image depending on the expediency of the image conveyed by that ally.
Reviews
Questions & Answers
Ergebnisse der Chirurgie und Orthopdie
$59.99
Hematopoietic Cell Transplantation in Children with Cancer
$199.99
Reproductive and Developmental Toxicity of Metals
$54.99
Relation Algebras
$109.99
Ocular Trauma in Armed Conflicts
$169.99
Stimmbildung auf stimm- und sprachphysiologischer Grundlage
$59.99
Die Betriebsabrechnung der Kreditinstitute unter besonderer Bercksichtigung der gesetzlichen Bestim
$69.99
The Cognitive Revolution in Western Culture
$44.99
Fhrungsstil und Leistungseffektivitt im Krankenhaus
$89.99
Laser Lithotripsy
$109.99
Essentials Of Functional Foods
$169.99
uglingpflegefibel
$59.99
Technik der mikroskopischen Untersuchung des Nervensystems
$59.99
Strategische Initiativen und Programme
$44.99
Emergency Surgery Course (ESC) Manual
$159.99
Advanced Application of Nanotechnology to Industrial Wastewater
$179.99
Integrierte berwachungs- und Diagnosesysteme fr numerische Steuerungen
$59.99
Umweltsponsoring
$39.99
Astrophysical Plasmas and Fluids
$54.99
Umbilicus and Umbilical Cord
$109.99
Selected Topics in Manufacturing
$169.99
Electroweak Symmetry Breaking
$84.99
Power Electronics
$109.00
Digital Systems Design and Prototyping
$169.00
Gesammelte Kleinere Schriften zur Philosophie und Psychologie
$59.99
Transmedia Storytelling and the New Era of Media Convergence in Higher Education
$39.99
Modelling of Chemical Reaction Systems
$84.99
Localized to Itinerant Electronic Transition in Perovskite Oxides
$259.00
Wiedererfindung der Nation nach dem Nationalsozialismus?
$44.99
Advanced Materials Modelling for Structures
$169.99
West European Communist Parties after the Revolutions of 1989
$109.99
Taxonomy Matching Using Background Knowledge
$39.99
Kites
$5.21
Obsessed by a Dream
$59.99
Angewandte Improvisation fr Coaches und Fhrungskrfte
$49.99
Reviews of Physiology, Biochemistry and Pharmacology
$39.99
Parametrized Measures and Variational Principles
$84.99
Transactions on Large-Scale Data- and Knowledge-Centered Systems IV
$54.99
Projekte zur Mediengestaltung
$19.99
Dynamics of Crystal Surfaces and Interfaces
$129.00
