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Retail Internationalization in Emerging Countries

Retail Internationalization in Emerging Countries

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783834944917
Condition
New
Product Description

The increasing internationalization of retail companies can emerge in the international retail brand management, a research gap. In the course of development that retailers will realize as a brand that always emergent research needs. This study shows how internationally operating trading company deal with these challenges, special services at the international level. These advantages are inter alia from differences in culturally influenced patterns of perception. A consideration of these differences implies a customized branding, which promises to enhance the efficiency of brand effects.

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