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Flow-Erleben am Point of Sale

Flow-Erleben am Point of Sale

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783658042653
Condition
New
Product Description

Fr Handelsunternehmen wird es zunehmend schwieriger, sich von konkurrierenden Anbietern zu differenzieren. Vor diesem Hintergrund rckt die Frage nach Bestimmungsfaktoren fr die Attraktivitt von Einkaufssttten immer weiter in den Fokus aktueller Forschungsarbeiten. Eine zentrale Gre, die vor diesem Hintergrund wichtig erscheint, ist eine konsequente Verknpfung von Einkauf und Entertainment. Heike Riedl prsentiert eine Analyse von Determinanten, Komponenten und Wirkungen des Flow-Erlebens am Point of Sale. Das Flow-Konstrukt erlaubt eine Identifikation jener Faktoren, die urschlich dafr sind, dass eine wie auch immer geartete Aktivitt mit Vergngen verbunden wird. Die Ergebnisse der empirischen Untersuchung tragen dazu bei, die Literatur zur Flow-Forschung in zentralen Aspekten zu ergnzen und das Verhalten der Konsumenten am Point of Sale besser zu verstehen.

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