Copied Retail Brand Equity and Loyalty
Retail Brand Equity and Loyalty
Julia Weindel provides novel implications for researchers and managers by first identifying the sector-specific main levers of retail brand equity. Second, she shows that retail brand equity and perceived value have a reciprocal relationship. The author analyzes which one of these has stronger effects on loyalty. Third, she addresses the interdependencies between brand beliefs, retail brand equity, and loyalty within multichannel retail structures. The study is forced through the knowledge that management of retail brands is highly valuable for scholars and managers, because retail brand equity is known to strongly influence consumer behavior in various contexts. The retail brand represents a valuable asset for retailers which need to know the levers of retail brand equity.
Price Comparison
| Seller | Contact Seller | List Price | On Sale | Shipping | Best Promo | Final Price | Volume Discount | Financing | Availability | Seller's Page |
|---|---|---|---|---|---|---|---|---|---|---|
|
BEST PRICE 1 Product Purchase
|
|
$39.99 | $39.99 |
|
$39.99 | See Site | In stock | Visit Store |
Reviews
Questions & Answers
Soviet Foreign Policy, 1930-33
$129.00
Qualittssicherung in der Umfrageforschung
$29.99
Infrared Extinction and Standardization
$39.99
Reasoning with Logic Programming
$39.99
Computational Science and Its Applications - ICCSA 2014
$109.99
Acquiring Interpersonal Skills
$54.99
Irish Postmodernisms and Popular Culture
$119.99
The Family Constitution
$29.99
Elektronische Bankvertriebswege
$59.99
Winning Ways through Corporate Governance
$54.99
Problemlseprozesse selbststndigkeitsorientiert begleiten
$59.99
Soft and Hard Probes of QCD Topological Structures in Relativistic Heavy-Ion Collisions
$109.99
New Approaches in History and Theology to Same-Sex Love and Desire
$109.99
Service-Oriented Computing: Agents, Semantics, and Engineering
$39.99
Single Charge Tunneling
$99.00
Literature of an Independent England
$54.99
Biocatalysis Based on Heme Peroxidases
$169.99
Computer Architecture: A Minimalist Perspective
$169.99
National Unification and Economic Development in Vietnam
$39.99
Business Process Management
$54.99
Marketing fr Kanzleien und Wirtschaftsprfer
$54.99
Elektrodynamik
$34.99
The New Politics of Youth Crime
$54.99
Algorithms and Data Structures
$84.99
Creative Agency
$159.99
Metaverse kompakt
$29.99
Religion, Social Memory and Conflict
$84.99
Social Robotics
$74.99
Energy Performance of Buildings
$199.99
The Mosaic of Contemporary Psychiatry in Perspective
$84.99
Proceedings of International Conference on Data, Electronics and Computing
$219.99
Der Theoretische Nhrwert des Alkohols
$59.99
Differentialdiagnose Schwindel
$69.99
Electron Paramagnetic Resonance
$109.99
Diseases of DNA Repair
$169.99
Introduction to Modeling Sustainable Development in Business Processes
$84.99
Adiabatic Waves in Liquid-Vapor Systems
$109.99
The Principle of Least Action in Geometry and Dynamics
$34.99
Institut X
$39.99
Responsible Leadership for Sustainability in Uncertain Times
$84.99
