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Organisation der Innovation im Konzern
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Innovationen hervorzubringen, ist fr Organisationen nicht nur von groer Bedeutung, sondern auch mit erheblichen Schwierigkeiten verbunden. Insbesondere Grounternehmen, d. h. auch Konzernen, wird oft vorgeworfen, innovationsfeindlich bzw. -unfhig zu sein. Michle Morner zeigt Potentiale auf, die Konzerne fr Innovationen bieten. Durch die bewute Gestaltung von Konzernstrukturen knnen diese Potentiale gezielt zur Hervorbringung von Produktinnovationen genutzt werden. Die Autorin entwickelt einen theoretischen Bezugsrahmen fr die Anforderungen an innovative Konzernstrukturen und leitet konkrete Gestaltungsempfehlungen zur Generierung und Realisierung von Innovationen im Konzern ab.
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