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Organisationsvernderungen und das Konzept der Mobilisierung
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Organisationsvernderungen zhlen zu den wichtigsten Strategien, um der Dynamik im internationalen Markt und den Wettbewerbsbedingungen gerecht zu werden. Mobilisierung zielt dagegen auf eine effektivere Allokation sowie eine effizientere Nutzung der im Unternehmen vorhandenen Ressourcen, um so dauerhaft im jeweiligen Wettbewerbsumfeld bestehen zu knnen. Michael A. Deeken setzt beide Konzepte miteinander in Verbindung und zeigt, da diese sich wechselseitig bedingen. Anhand einer Fallstudie im Bankensektor diskutiert der Autor, wie Organisationsentwrfe in organisatorische Wirklichkeit umgesetzt werden knnen.
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