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Efficient Consumer Response

Efficient Consumer Response

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783834943316
Condition
New
Product Description

Herausarbeitung der strategischen Bedeutung absatzgerichteter ECR-Kooperation sowie Entwicklung theoretisch-konzeptioneller Ansatzpunkte zur strukturellen und phasenspezifischen Gestaltung eines herstellergerichteten ECR-Beziehungsmanagements, um vor dem Hintergrund der aktuellen Entwicklungen und der beziehungsinhrenten Konflikte Gestaltungshinweise zu entwickeln, wie strategische Zielsetzungen im Rahmen von ECR-Partnerschaften realisiert werden knnen.

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