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Efficient Consumer Response
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Herausarbeitung der strategischen Bedeutung absatzgerichteter ECR-Kooperation sowie Entwicklung theoretisch-konzeptioneller Ansatzpunkte zur strukturellen und phasenspezifischen Gestaltung eines herstellergerichteten ECR-Beziehungsmanagements, um vor dem Hintergrund der aktuellen Entwicklungen und der beziehungsinhrenten Konflikte Gestaltungshinweise zu entwickeln, wie strategische Zielsetzungen im Rahmen von ECR-Partnerschaften realisiert werden knnen.
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