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Strategische Gestaltungsfelder der Filialorganisation im Handel
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Christoph M. Buchmann prsentiert stationren Handelsunternehmen Alternativen zu den klassischen Strategiekonzepten, indem er die eindimensionale Sicht der Preisorientierung erweitert und mehrwertstiftende Strategien zur Wettbewerbspositionierung aufzeigt. Der Autor bietet dem Management konkrete Handlungsmglichkeiten fr einen kontinuierlichen Transformationsprozess zu einer zukunftsfhigen Filialorganisation, den er nur im Verbund von strategisch-organisatorischen Manahmen unter Anwendung des gesamten Nutzensystems sieht.
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