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Unternehmensreputation und Professional Service Firms

Unternehmensreputation und Professional Service Firms

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783658146146
Condition
New
Product Description

Maximilian Gehring analysiert, welche Bedeutung der Reputation eines Unternehmens zur Gewinnung von hochqualifizierten Nachwuchskrften in Professional Service Firms wie Unternehmensberatungen und Wirtschaftsprfungsgesellschaften zukommt. Der Autor untersucht die vielschichtigen Wechselbeziehungen in theoretischer und empirischer Hinsicht. Darber hinaus leitet er verschiedene Instrumente eines absolventenbezogenen Reputationsmanagements fr die PSF-Branche ab.

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