Copied Systematische und institutionalisierte Geschftsmodellinnovation
Systematische und institutionalisierte Geschftsmodellinnovation
Fr die erfolgreiche Umsetzung der Geschftsmodellinnovation in etablierten Organisationen entwickelt der Autor charakteristische organisationale Designausprgungen. Diese ermglichen die erforderlichen Rahmenbedingungen proaktiv zu gestalten, um von den Vorteilen und dem groen Potential der Geschftsmodellinnovation zu profitieren. Die Auseinandersetzung mit diesen Designausprgungen ist fr Organisationen einer der zentralen Erfolgsfaktoren, um dem zunehmenden Wettbewerbsdruck durch Start-ups und der fortschreitenden Digitalisierung erfolgreich zu begegnen.
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