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Strategisches Kndigungsverhalten
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Die Neukundenakquisition und das Kundenbindungsmanagement sind in zahlreichen Branchen von Prmien zur Gewinnung von neuen bzw. Bindung von bestehenden Kunden geprgt. Immer mehr Kunden nutzen mittlerweile das Instrument Kndigung, um bessere Vertragskonditionen und Prmien verhandeln zu knnen. Stephan Na untersucht die Existenz eines strategischen Kndigungsverhaltens sowie dessen Einfluss auf die tatschliche Kundenabwanderung. Darber hinaus entwickelt er ein Modell, mit dessen Hilfe auf der Basis von unternehmensintern verfgbaren Daten ermittelt werden kann, ob ein Kndiger strategisch handelt, oder tatschlich eine Abwanderung plant.
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