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In-store Mobile Marketing-Kommunikation

In-store Mobile Marketing-Kommunikation

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783658115319
Condition
New
Product Description

Marcel Stafflage untersucht eine neue und wirksame Mglichkeit der Kundenansprache innerhalb der mobilen Marketingkommunikation des stationren Handels und setzt sich mit zentralen Gestaltungsgren auseinander. Auf Basis eines integrativen Forschungsmodells analysiert der Autor mittels empirischer Studien die Bedeutung ausgewhlter Determinanten in Bezug auf die Kaufabsicht.

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