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Springer Nature
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GTIN
9783824491247
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Product Description

Die Beschaffung, Verwendung und Umschichtung finanzieller Mittel zur Finanzierung innovativer Unternehmen stellt fr das Management eine besondere Herausforderung dar. Dem hohen Einsatz an Sach-, Finanz- und Humankapital stehen nur Annahmen ber den Unternehmenserfolg und damit den Rckflssen gegenber. Matija Denise Mayer bietet einen umfassenden, ganzheitlichen Problemlsungsansatz fr die Finanzierung innovativer Unternehmungen. Sie leitet Finanzierungsempfehlungen ab und bekrftigt in einer verhaltenspsychologischen Untersuchung die Annahme des rationalen Verhaltens der Entscheidungstrger in innovativen Unternehmungen. Die Autorin untersucht die Verfgbarkeit von Finanzinstrumenten sowie deren Eignung zur Finanzierung innovativer Unternehmungen. Dabei finden nicht nur Venture Capital, sondern auch innovative Finanzinstrumente wie die Verbriefung von Krediten und die Mglichkeit des Venture Leasing Bercksichtigung.

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