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Rollenzentriertes Portalmanagement

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Product Details

Brand
Springer Nature
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N/A
Part Number
0
GTIN
9783824491469
Condition
New
Product Description

Der zunehmende Wettbewerb um profitable Kunden einerseits und kompetente Mitarbeiter andererseits fhrt zur Fokussierung von Unternehmensaktivitten auf die individuelle Beziehung zum Kunden bzw. zum Mitarbeiter. Unternehmensportale ermglichen den personalisierten Zugriff auf Informationen und Applikationen. Volker Bach untersucht, wie sich die technologischen Potentiale der Integration und Individualisierung zur Lsung der geschftlichen Herausforderungen in individuellen Beziehungen effizient nutzen lassen. Er fhrt Konzepte aus dem Kundenbeziehungs-, Wissens- und Personalmanagement mit dem Prozessentwurf und der Intranet- und Oberflchengestaltung zusammen und prsentiert anhand konkreter Beispiele aus den Branchen Finanzdienstleistungen und Unternehmensberatungen Entwurfstechniken fr folgende Bereiche: " Profilerhebung und Rollendefinition " Beziehungsstrategie und Kanaldefinition " Wissensstrukturierung und Navigation " Kanalorganisation.

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