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Kundennhe von Industriegterunternehmen

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Springer Nature
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9783409331890
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Kundennhe gehrt zu den beliebtesten Schlagworten der modernen Management-Literatur. Dennoch fehlte lange Zeit eine einheitliche Definition dieses Begriffs. Christian Homburg macht auf der Basis umfangreicher empirischer Untersuchungen den Begriff Kundennhe greifbar. Er erarbeitet eine Konzeptualisierung und Operationalisierung dieses komplexen Konstrukts und untersucht, inwieweit Kundennhe tatschlich ein Erfolgsfaktor ist und ob ein Unternehmen auch zu kundennah sein kann. Ebenso geht er der Frage nach, wie Kundennhe von der Organisationsstruktur und -kultur abhngt. Fr die dritte Auflage wurde der berblick ber die relevante Literatur aktualisiert.

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