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Erfolgsfaktoren im Fundraising von Nonprofit-Organisationen
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Buy Erfolgsfaktoren im Fundraising von Nonprofit-Organisationen for $76.50 at @ Link.springer.com when you apply the 10% OFF coupon at checkout.
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Nonprofit-Organisationen stehen unter hohem Professionalisierungsdruck, insbesondere bei ihrer Mittelbeschaffung, dem sogenannten Fundraising. Um sich auf dem "Spendenmarkt" durchsetzen zu knnen, mssen sie betriebswirtschaftliches Know-how und entsprechende Instrumentarien auf den Nonprofit-Bereich bertragen. Auf der Grundlage einer umfangreichen empirischen Untersuchung von 100 Organisationen analysiert Michael Urselmann zentrale Erfolgsfaktoren des Fundraising von Nonprofit-Organisationen. Der Autor gibt konkrete, praxisorientierte Handlungsempfehlungen fr eine professionelle Gestaltung der Mittelbeschaffung.
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