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Kooperation als Wettbewerbsstrategie fr Dienstleistungsunternehmen

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Springer Nature
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N/A
Part Number
0
GTIN
9783824467419
Condition
New
Product Description

Die sich verschrfenden Wettbewerbsbedingungen zwingen auch Unternehmen im Dienstleistungssektor, ihre Wettbewerbsposition durch Zusammenarbeit mit einem oder mehreren Partnerunternehmen auszubauen. Marion Friese zeigt, ob, in welchem Ausma und in welchem Kontext alternative Kooperationsformen fr Dienstleistungsunternehmen eine attraktive strategische Option darstellen. Die Autorin leitet anhand dieser Erkenntnisse Empfehlungen fr das Kooperationsmanagement unterschiedlicher Typen von Dienstleistungsunternehmen ab.

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