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Standardisierung und Individualisierung von Dienstleistungen
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Der Erfolg wissensintensiver Dienstleister beruht sowohl auf Standardisierung als auch auf Individualisierung. Unternehmungsnetzwerke bieten neue Mglichkeiten zur Handhabung dieses Spannungsverhltnisses, stellen aber vor allem zustzliche Anforderungen an das Management. Anhand zweier Intensivfallstudien - eines Netzwerks von Finanzdienstleistern und eines Netzwerks mittelstndischer Wirtschaftsprfungsgesellschaften - stellt Bennet van Well die Mglichkeiten und Herausforderungen an ein Netzwerkmanagement dar. Er bedient sich dabei der Erkenntnisse von Marketinglehre, Organisationstheorie und Berufssoziologie und integriert sie in einem strukturationstheoretisch informierten Bezugsrahmen.
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