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Theorie und Praxis des Dienstleistungsmarketing

Theorie und Praxis des Dienstleistungsmarketing

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783834931559
Condition
New
Product Description

Der Sammelband beinhaltet Beitrge des 15. Dienstleistungsmarketing-Workshops, der im Jahr 2011 vom Lehrstuhl fr Dienstleistungsmanagement und Handel an der Universitt Duisburg-Essen ausgerichtet wurde. Die dargestellten Forschungsergebnisse tragen zur Vertiefung und Weiterentwicklung des Dienstleistungsmarketing bei.

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