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Theorie und Praxis des Dienstleistungsmarketing
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Der Sammelband beinhaltet Beitrge des 15. Dienstleistungsmarketing-Workshops, der im Jahr 2011 vom Lehrstuhl fr Dienstleistungsmanagement und Handel an der Universitt Duisburg-Essen ausgerichtet wurde. Die dargestellten Forschungsergebnisse tragen zur Vertiefung und Weiterentwicklung des Dienstleistungsmarketing bei.
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