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Aktuelle Beitrge zur Dienstleistungsforschung
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Der vorliegende Sammelband umfasst die Beitrge zum 16. Workshop Dienstleistungsmarketing, der im Jahr 2012 vom Lehrstuhl fr Marketing an der Technischen Universitt Kaiserslautern ausgerichtet wurde. Die Beitrge greifen aktuelle Problemstellungen aus dem Dienstleistungsmarketing auf, die theoretisch-konzeptionell und empirisch-quantitativ beleuchtet werden. Dieser Sammelband liefert damit wichtige Erkenntnisse und Einblicke fr Praktiker und Forscher.
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