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Wertkreation in Kundennutzungsprozessen

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Product Details

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783658159801
Condition
New
Product Description

Lucas Pfisterer analysiert Kundennutzungsprozesse als Teil der Kundenwertkreation. Er stellt ein konzeptionelles Modell von Nutzungsprozessen vor und erarbeitet empirisch drei Differenzierungsdimensionen, die zur Unterscheidung dieser Prozesse dienen. Weiterhin untersucht er empirisch wertkreierende Aspekte aus Kundenperspektive im Verlauf von Nutzungsprozessen. Aus diesen Erkenntnissen leitet er Implikationen fr das Management von Kundennutzungsprozessen ab.

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