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Preismetriken im Handel

Preismetriken im Handel

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783658269579
Condition
New
Product Description

Andr Fecher untersucht die Auswirkungen von Preismetriken im Handel auf die kundenseitige Angebotsbeurteilung und die Verhaltensabsichten der Konsumenten. Die Ergebnisse seiner empirischen Studien zeigen, dass eine Variation der Preismetrik einen starken Einfluss auf die Preiswahrnehmung und die Kaufentscheidung entfaltet. Aus den Erkenntnissen der empirischen Untersuchungen leitet der Autor Implikationen fr die Wissenschaft, die unternehmerische Praxis und den Verbraucherschutz ab.

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