Brand Page Attachment
Brand Page Attachment
Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783658124380
Condition
New
Product Description
Barbara Kleine-Kalmer analyses the impact of branding in social networks and introduces the construct of brand page attachment. On the basis of a comprehensive quantitative study she validates the construct as relevant for user behavior and investigates which instruments and antecedents influence brand page attachment. Through these conceptually and empirically profound analyses, the author detects interesting implications for the management of brands in the context of social media.
Available Colors
Available Sizes
1 Offer
Price Range: $39.99 - $39.99
Price Comparison
Seller | Contact Seller | List Price | On Sale | Shipping | Best Promo | Final Price | Volume Discount | Financing | Availability | Seller's Page |
---|---|---|---|---|---|---|---|---|---|---|
BEST PRICE 1 Product Purchase
|
$39.99 | $39.99 |
|
$39.99 | See Site | In stock | Visit Store |