Copied Managing Negative Word-of-Mouth on Social Media Platforms
Managing Negative Word-of-Mouth on Social Media Platforms
Ines Nee makes important key contributions to service recovery research by analyzing the effect of management response content towards negative online customer reviews on the observers purchase intention. This study is the first to provide a conceptual basis of observers behavioral reactions towards organizational complaint handling in the context of social media and to empirically test the effect of the two most resource-intensive response options of compensation and explanation. With the help of a profound experimental design, the author detects strategies on how hotel companies should respond towards negative online customer reviews in order to increase the observers purchase intention and the hotel companys return on complaint management.
Price Comparison
| Seller | Contact Seller | List Price | On Sale | Shipping | Best Promo | Final Price | Volume Discount | Financing | Availability | Seller's Page |
|---|---|---|---|---|---|---|---|---|---|---|
|
BEST PRICE 1 Product Purchase
|
|
$39.99 | $39.99 |
|
$39.99 | See Site | In stock | Visit Store |
Reviews
Questions & Answers
A Top-Down, Constraint-Driven Design Methodology for Analog Integrated Circuits
$129.00
Proceedings of the 20th Congress of the International Ergonomics Association (IEA 2018)
$219.99
The Age of Post-Rationality
$119.99
Jahrbuch fr orthopdische Chirurgie
$59.99
Khumbu Himal Ergebnisse des Forschungsunternehmens Nepal Himalaya
$59.99
Einflu des Herstellungsverfahrens auf die physikalischen Eigenschaften von binren Eisen-Nickel-, E
$49.99
The Bear Brook Watershed in Maine: A Paired Watershed Experiment
$109.99
Mechanisms of Chromospheric and Coronal Heating
$109.99
Nanostructured Materials Preparation via Condensation Ways
$109.99
Immergrner Wandel
$39.99
Merriam-Webster Kids: Wild Goose Chase: Funny Animal Phrases and the Meanings Behind Them by Kathy Broderick
$12.99
Labour Migration in Europe Volume I
$59.99
Towards a Competence-Based View on Models and Modeling in Science Education
$179.99
Nonparametric Estimation of Educational Production and Costs using Data Envelopment Analysis
$39.99
Making Strategy and Organization Compatible
$54.99
Contemporary Nephrology
$39.99
Geophysical Fluid Dynamics I
$39.99
Shock, Sepsis, and Organ Failure
$109.99
Financial Liberalisation
$159.99
Advances in Biomedical Infrastructure 2013
$169.99
Sportengagements trkisch-muslimischer Migrantinnen
$44.99
Geochemical Aspects of Radioactive Waste Disposal
$39.99
Termersetzungssysteme
$69.99
Ethics in and Sized Enterprises
$169.99
Mixed-Race Politics and Neoliberal Multiculturalism in South Korean Media
$109.99
Web Services and Formal Methods
$49.99
XXVI Brazilian Congress on Biomedical Engineering
$129.00
Flow and Transport in Porous Formations
$54.99
An Introduction to Fluid Mechanics
$119.99
Properties of Reservoir Rocks: Core Analysis
$54.99
Cognitive-Behavior Modification
$249.99
Institutions and Economic Organisation in the Advanced Economies
$109.99
Critical Care Toxicology
$1,799.99
Advances in Intelligent Manufacturing
$249.99
Lernorientierte Unternehmensberatung
$59.99
Freedom and Finance
$109.99
The Mountbattens, The Lives and Loves of Dickie and Edwina Mountbatten by Andrew Lownie
$32.00
Die knstliche Beatmung auf Intensivstationen
$69.99
Scapegoats and Social Actors
$84.99
Holomorphic Curves in Symplectic Geometry
$39.99
