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Corporate Social Responsibility aus Nachfragersicht

Corporate Social Responsibility aus Nachfragersicht

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783658170264
Condition
New
Product Description

Stephan Hanisch deckt auf Basis einer breit angelegten empirischen Untersuchung eine hohe Branchenabhngigkeit der CSR-Relevanz auf und kann damit erstmals deren stets postulierter Generalisierbarkeit widersprechen. Im Strukturgleichungsmodell wird zugleich die Wichtigkeit der Authentizitt von CSR-Manahmen und damit die Markenidentitt als hierfr taugliches Fhrungskonzept besttigt.

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