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Wirkung von Private Label Brands auf Retailer Brands
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Buy Wirkung von Private Label Brands auf Retailer Brands for $45.00 at @ Link.springer.com when you apply the 10% OFF coupon at checkout.
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| Seller | Contact Seller | List Price | On Sale | Shipping | Best Promo | Final Price | Volume Discount | Financing | Availability | Seller's Page |
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Product Details
Florian Horstmann baut ein Modell auf, das die Profilierungsfhigkeit von Private Label Brands fr Retailer Brands untersucht. Durch die Analyse verschiedener Private Label Brand Typen und unterschiedlicher Formen der Markenarchitekturstrategie werden Differenzen der Wirkung von Private Label Brands auf Retailer Brands innerhalb einer breit angelegten empirischen Untersuchung bercksichtigt. Der Autor zeigt auf Basis der empirischen Ergebnisse, wie Private Label Brands zielgerichtet zur Profilierung von Retailer Brands eingesetzt werden knnen.
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