Compare Prices | Create Shopping Lists with Price Drop Alerts | Set Coupons, Promo Codes & Sales Alerts | Get Access to Exclusive Deals and Much More... All in One Place | Read all about it here

The Role of Origin of Fame in Influencer Branding

The Role of Origin of Fame in Influencer Branding

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783658275433
Condition
New
Product Description

Based on a comprehensive quantitative study, Julia Sinnig shows that the impact social media influencers have on brand-related outcomes depends on the identification of consumers with social media influencers. Additionally, the cultural characteristics of countries in which consumers live play a significant role as to how consumers identification with social media influencers impacts their purchase intentions for brands that are advertised by these influencers. Through these conceptually and empirically profound analyses, the author detects interesting implications for the management of brands in the context of social media and brand management. Especially when it comes to choosing the most suitable social media influencer for brand cooperations it is not the origin of fame that counts, but whether customers identify with the influencer in the right way.

Available Colors
Available Sizes
1 Offer Price Range: $39.99 - $39.99
BEST PRICE

Single Product Purchase

$39.99
@ Link.springer.com     BUY Now

Price Comparison

Seller Contact Seller List Price On Sale Shipping Best Promo Final Price Volume Discount Financing Availability Seller's Page
BEST PRICE
1 Product Purchase
@ Link.springer.com
Contact Store Call Store Contact Support
$39.99 $39.99

$39.99
See Site In stock Visit Store

Similar Products

Nachhaltig verhandeln im Technischen Einkauf

$59.99

Advances in Mobile and Wireless Communications

$129.00

Paint By Sticker Kids: Unicorns & Magic

$8.07

Social Understanding

$109.99

Advanced Home Automation Using Raspberry Pi

$54.99

Real and Abstract Analysis

$39.99

Political Branding in Turbulent times

$54.99

Geographies of Global Issues: Change and Threat

$329.99

Trustworthy Global Computing

$39.99

The Ageing of Materials and Structures

$109.99

Marx und die Verwirklichung der Philosophie

$49.99

Souvern prsentieren - Die erste Botschaft bist Du

$37.99

Disruptive Technologies for the Militaries and Security

$149.00

The Political Economy of Capital Market Reforms in Southeast Asia

$54.99

Authority and Autonomy

$54.99

Antidepressants: Past, Present and Future

$649.99

Managing Information Highways

$39.99

Max Loves Muecas!

$5.21

Kooperative Umweltpolitik und nachhaltige Innovationen

$84.99

Las Matemticas Cuentan Grades PreK-2

$25.00

New Approaches for Multidimensional Signal Processing

$249.99

Digital Guided Micro Prosthodontics

$249.99

Hermitian Analysis

$64.99

Metalorganic Catalysts for Synthesis and Polymerization

$129.00

Machine Learning Approaches to Non-Intrusive Load Monitoring

$54.99

Employability Revisited

$179.99

Revolutionary Imaginings in the 1790s

$39.99

Viruses and Human Cancer

$89.00

Horizontal Gene Transfer

$329.99

Beginning Reactive Programming with Swift

$29.99

Atemwegsmanagement

$49.99

Three Domain Modelling and Uncertainty Analysis

$54.99

Random and Quasi-Random Point Sets

$109.99

Was sind und was sollen die Zahlen?. Stetigkeit und Irrationale Zahlen

$49.99

Phase Separation in Living Cells

$149.00

Abiotic Stress Physiology of Horticultural Crops

$169.99

Cerebral Ischemia and Dementia

$129.00

Cross-Calibration of Far UV Spectra of Solar System Objects and the Heliosphere

$84.99

Altlastensanierung '90

$74.99

From Human Attention to Computational Attention

$169.99