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Einfluss von Retailer Brands auf das Image von Private Label Brands
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Buy Einfluss von Retailer Brands auf das Image von Private Label Brands for $40.50 at @ Link.springer.com when you apply the 10% OFF coupon at checkout.
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Product Details
Eike Jonas Abraham untersucht die Markenarchitektur von Private Label Fashion Brands. Im Detail wird der Frage nachgegangen, ob eine Private Label Fashion Brand vorzugsweise mit oder ohne Bezug zum bergeordneten Hndler erscheinen soll. Durch eine breit angelegte empirische Studie beantwortet der Autor diese Frage und bercksichtigt dabei zum einen Private Label Fashion Brands verschiedener Preisniveaus und zum anderen unterschiedliche Hndlertypen.
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