Compare Prices | Create Shopping Lists with Price Drop Alerts | Set Coupons, Promo Codes & Sales Alerts | Get Access to Exclusive Deals and Much More... All in One Place | Read all about it here

Drivers of User Engagement in Influencer Branding

Drivers of User Engagement in Influencer Branding

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783658346508
Condition
New
Product Description

The knowledge on how to influence user engagement metrics and thereby brand visibility plays a crucial role in influencer branding both for social media influencers as well as marketers. Based upon two holistic empirical models and the analysis of real-world data, Tanja Fink is able to show important drivers of user engagement in influencer branding. Therefore, the author is building upon established models from research in celebrity endorsement, product placement and social media marketing. The profound empirical results reveal surprising and highly relevant insights for brand managers which call for a more conscientious (visual) integration of brands in user-generated content (UGC) on Instagram. In addition, the author detects several mechanisms for increasing user engagement while preventing user reactance towards the brand endorsement.

Available Colors
Available Sizes
1 Offer Price Range: $84.99 - $84.99
BEST PRICE

Single Product Purchase

$84.99
@ Link.springer.com     BUY Now

Price Comparison

Seller Contact Seller List Price On Sale Shipping Best Promo Final Price Volume Discount Financing Availability Seller's Page
BEST PRICE
1 Product Purchase
@ Link.springer.com
Contact Store Call Store Contact Support
$84.99 $84.99

$84.99
See Site In stock Visit Store

Similar Products

Educational Research: Ethics, Social Justice, and Funding Dynamics

$109.99

The Influence of Demographic Stochasticity on Population Dynamics

$109.99

Anwendung mathematisch-statistischer Verfahren bei der Fabrikationsberwachung

$59.99

Canonical Problems in the Theory of Plasmonics

$84.99

Malignant Mesothelioma and Pseudomyxoma

$109.99

Infinite Dimensional Dynamical Systems

$84.99

Die Lehre von den fixen Kosten

$59.99

The International Banking System

$99.99

Perspectives on Web Services

$39.99

Social Media and Library Services

$32.99

Producing History in Spanish Civil War Exhumations

$99.99

Lokalradio und Rechtsextremismus

$59.99

Verbandszweck und Glubigerschutz

$89.99

Entwicklung der Regionalstruktur und Terms of Trade im Auenhandel der Bundesrepublik Deutschland mi

$69.99

Data Intensive Computing for Biodiversity

$84.99

Mittelstand hat Zukunft

$79.99

Stochastic Numerics for Mathematical Physics

$179.99

Scientific Basis for Nuclear Waste Management

$84.99

Latin America and the Multinational Drug Trade

$39.99

Clinical Applications of Mass Spectrometry in Biomolecular Analysis

$149.00

Enhancing Cleanup of Environmental Pollutants

$109.99

Heterogenitt - Diversity - Intersektionalitt

$49.99

Untersuchungen ber borhaltige Ringsysteme vom Chelattyp

$59.99

Die politische konomie der berflssigen

$49.99

Die Arbeitsgenauigkeit beim Gesenkschmieden unter Hmmern

$59.99

Gravity Field and Dynamics of the Earth

$84.99

First Philosophy

$179.99

Fiber Optics Standard Dictionary

$219.99

Psychological Aspects of Social Axioms

$169.99

Parallel and Constraint Logic Programming

$129.00

I Was Born for This

$9.74

Behavior of Unbounded Post- tensioned Masonry Walls

$84.99

Handbook Of Electronics Packaging Design and Engineering

$39.99

Lowering the Voting Age to 16

$139.99

Berichte zur Lebensmittelsicherheit 2008

$29.99

The Peasants Revolt of 1381

$89.99

The End of Pax Britannica in the Persian Gulf, 1968-1971

$129.99

Koordinationschemie

$39.95

Bioptische, bio- und fermentchemische Magenuntersuchungen

$59.99

Critical Perspectives on Language Teaching Materials

$89.99