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Organisation von Projekten der Neuproduktentwicklung

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Springer Nature
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9783835007741
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Product Description

Um ihre Existenz langfristig abzusichern, investieren Unternehmen erhebliche Ressourcen in Innovationsaktivitten. Neben der Generierung neuer Ideen erweist sich deren Konkretisierung und Kommerzialisierung als wesentliche Herausforderung. Florian Heinemann untersucht, inwiefern sich der Innovationsgrad eines Innovationsvorhabens und die Ausgestaltung der organisatorischen Rahmenbedingungen des mit der Entwicklung des Vorhabens betrauten Teams auf den Innovationserfolg auswirken. Eine weitere zentrale Frage seiner Studie ist, in welcher Weise die Erfolgswirkung der organisatorischen Rahmenbedingungen durch den Innovationsgrad beeinflusst wird. Die Ergebnisse der Datenanalyse besttigen den Zusammenhang zwischen den Innovationsgraddimensionen und dem Innovationserfolg. Darber hinaus erweist sich die Ausgestaltung des Innovationskontexts als uerst erfolgsrelevant.

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