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Kommunikation in Open Innovation-Prozessen von kleinen Unternehmen

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Brand
Springer Nature
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N/A
Part Number
0
GTIN
9783658238216
Condition
New
Product Description

Inga Haase zeigt nicht nur, dass Kommunikation ein wichtiger Einflussfaktor im Kontext von Open Innovation ist, sondern auch, ber welche Faktoren, Strukturen und Ebenen sie die Open Innovation-Prozesse und -Aktivitten kleiner Unternehmen beeinflusst. Die Autorin analysiert in diesem Zusammenhang die einzelnen Bereiche Kommunikation, Innovation, Innovationskommunikation, Controlling und Wertschpfung und stellt ihre Zusammenhnge, ihre Wechselwirkungen und damit ihre Bedeutung fr das gesamte Unternehmen dar.

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