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Bestimmungsfaktoren und Alternativen der Absatzwegewahl

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Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783824406272
Condition
New
Product Description

Die Absatzwegewahl zhlt als langfristige, strategische Entscheidung zu den wichtigsten Aufgaben der Unternehmensfhrung; sie bietet dem Hersteller verschiedene Mglichkeiten und Instrumente, das Verhalten der in den Absatzweg eingeschalteten Akteure zu beeinflussen. Der ber Jahrzehnte weitgehend unvernderte Automobilvertrieb innerhalb der Europischen Union steht vor radikalen Vernderungen und Umbrchen, da derzeit die Verlngerung der Gruppenfreistellung fr Vertragshndlersysteme in der Automobilindustrie uerst unwahrscheinlich ist. Vor diesem Hintergrund analysiert Bernd Geiseler Bestimmungsfaktoren und Alternativen der Absatzwegewahl in der Auto-mobil-industrie unter wettbewerbsrechtlichen und institutionenkono-mischen Gesichtspunkten. Auf dieser Basis leitet der Autor langfristige Handlungs-empfehlungen fr die Gestaltung des zuknftigen Automobilvertriebs in der Europischen Union ab.

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