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Brand
Springer Nature
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N/A
Part Number
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GTIN
9783658086558
Condition
New
Product Description

Mit Hilfe einer profunden Bestandsaufnahme und stichhaltigen Analyse zeigt Andreas Schmidt drei Ko-Kriterien zur Optimierung der Wettbewerbswirkung von Geschftsmodellen auf: Kontingenz zur Umwelt, Konsistenz seiner Bestandteile und eine kohrente Implementierung ber die Entscheidungsebenen hinweg. Ein Compliance-Kompass sowie Beispiele fr einfache und komplexe Geschftsmodelle illustrieren die praktische Relevanz der Untersuchung. Hinweise zur Gestaltung aber auch Implementierung und Steuerung von Geschftsmodellen zeigen diverse Entwicklungspfade zu einer berlegenen Wertgenese und Wertabschpfung in umkmpften Mrkten. Dabei werden sowohl Innovationstreiber als auch Verteidigungsoptionen eruiert, um schlielich Mglichkeiten fr ein ausgleichendes (ambidexteres) Management im Laufe des Geschftsmodell-Lebenszyklus zu schaffen.

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