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Kreativitt im Kontext von New Work

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Product Details

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783658433215
Condition
New
Product Description

Der New-Work-Trend beherrscht seit einigen Jahren die Strategiediskussionen zahlreicher Unternehmen. Die Mehrheit der Unternehmen nimmt an, dass New-Work-Manahmen einen Wandel der Kultur von konventionell und traditionsreich zu flexibel und innovativ mit sich bringen. Trotz der Verankerung in Strategie und Unternehmensvisionen gibt es bisher wenig empirische Forschung, die den Zusammenhang von Unternehmenskultur und New Work behandelt. Das Ziel des Buches ist es daher, diese Forschungslcke mit dem Fokus auf Kreativitt als Vorlufer fr Innovation und Fortschritt zu schlieen, um Handlungsempfehlungen fr Unternehmen zu entwickeln, die einen Kulturwandel anstreben und die Kreativitt ihrer Mitarbeiter anregen wollen.

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