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Erfolgsfaktoren im Innovationsmanagement
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Anhand von drei empirischen Studien zeigt Christina Khnl, wie Unternehmen ihren Innovationsprozess optimieren bzw. wie sie die Adoption einer Innovation in ihrer Organisation sicherstellen knnen. Dabei vergleicht sie die Erfolgsfaktoren von Produkt- und Dienstleistungsinnovationen unter Bercksichtigung nichtlinearer Effekte, identifiziert unternehmensinterne Erfolgsfaktoren und verdeutlicht, welchen Einfluss das soziale Umfeld auf die individuelle Adoptionsentscheidung ausbt.
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