Breaking News!
60% Off the Hottest Halloween Costumes & Accessories

Strategisches Markenmanagement in Business-to-Business-Mrkten

Best Price:
Buy Strategisches Markenmanagement in Business-to-Business-Mrkten for $64.99 at @ Link.springer.com
No coupon is required — this is the standard retail price.

Set a price drop alert to never miss an offer.

1 Offer Price Range: $64.99 - $64.99
BEST PRICE

Single Product Purchase

$64.99
@ Link.springer.com     BUY Now

Price Comparison

Seller Contact Seller List Price On Sale Shipping Best Promo Final Price Volume Discount Financing Availability Seller's Page
BEST PRICE
1 Product Purchase
@ Link.springer.com
$64.99 $64.99

$64.99
See Site In stock Visit Store

Product Details

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783834928504
Condition
New
Product Description

Anhand von drei empirischen Studien zeigt Jens Schmitt, unter welchen Bedingungen der Aufbau und die Fhrung starker Marken in Business-to-Business (B2B)-Mrkten zum Unternehmenserfolg beitragen, und wie Marken die Kaufentscheidungen von organisationalen Kunden beeinflussen. Er vergleicht die Funktionsweise von Marken zwischen B2B- und Business-to-Consumer (B2C)-Umfeld und identifiziert zentrale Stellhebel zur erfolgreichen Gestaltung des B2B-Markenmanagements.

Available Colors
Available Sizes

Reviews

0
0 reviews
5 stars
4 stars
3 stars
2 stars
1 star

Questions & Answers

Similar Products

Intracranial Pressure and Neuromonitoring in Brain Injury

Intracranial Pressure and Neuromonitoring in Brain Injury

$329.99
Bilateral Bargaining

Bilateral Bargaining

$99.99
Consensus on Peirces Concept of Habit

Consensus on Peirces Concept of Habit

$119.99
The Biodiversity Observation Network in the Asia-Pacific Region

The Biodiversity Observation Network in the Asia-Pacific Region

$169.99
Die Mathematik als Denkwerk

Die Mathematik als Denkwerk

$49.99
Principles of Public Policy Practice

Principles of Public Policy Practice

$84.99
Machine Learning of Inductive Bias

Machine Learning of Inductive Bias

$84.99
Eighteenth-Century Campaign To Avoid Disease

Eighteenth-Century Campaign To Avoid Disease

$24.99
Leveraging Applications of Formal Methods, Verification and Validation: Tools and Trends

Leveraging Applications of Formal Methods, Verification and Validation: Tools and Trends

$54.99
Nuclear Medicine Therapy

Nuclear Medicine Therapy

$49.99
6GN for Future Wireless Networks

6GN for Future Wireless Networks

$79.99
Posterior Hip Disorders

Posterior Hip Disorders

$159.99
Makrokonomik und neue Makrokonomik

Makrokonomik und neue Makrokonomik

$39.99
Double Stars

Double Stars

$109.99
The Application of Lake Sediments for Climate Studies

The Application of Lake Sediments for Climate Studies

$39.99
Geschftsmodelle Quadruple Play

Geschftsmodelle Quadruple Play

$59.99
Vieweg Software-Trainer Microsoft Access fr Windows

Vieweg Software-Trainer Microsoft Access fr Windows

$59.99
Perspektiven wissenssoziologischer Diskursforschung

Perspektiven wissenssoziologischer Diskursforschung

$59.99
Lewis Fry Richardson: His Intellectual Legacy and Influence in the Social Sciences

Lewis Fry Richardson: His Intellectual Legacy and Influence in the Social Sciences

$24.99
Handbook of Child Psychopathology

Handbook of Child Psychopathology

$169.99
Haftung fr Zufgung seelischer Schmerzen

Haftung fr Zufgung seelischer Schmerzen

$59.99
Hybrid Systems, Optimal Control and Hybrid Vehicles

Hybrid Systems, Optimal Control and Hybrid Vehicles

$199.99
Computational Methods for Sensor Material Selection

Computational Methods for Sensor Material Selection

$169.99
The Northern Ireland Social Democratic and Labour Party

The Northern Ireland Social Democratic and Labour Party

$39.99
Themata zur Ideengeschichte der Physik

Themata zur Ideengeschichte der Physik

$74.99
Iterative Aggregation und mehrstufige Entscheidungsmodelle

Iterative Aggregation und mehrstufige Entscheidungsmodelle

$77.00
Recent Trends in Intelligent and Emerging Systems

Recent Trends in Intelligent and Emerging Systems

$109.99
Building Client/Server Applications with VB .NET

Building Client/Server Applications with VB .NET

$54.99
Medical Image Understanding Technology

Medical Image Understanding Technology

$84.99
Confronting Evil in International Relations

Confronting Evil in International Relations

$39.99
Relativittstheorie

Relativittstheorie

$159.99
Research Challenges in Information Science

Research Challenges in Information Science

$54.99
Defect Sizing Using Non-destructive Ultrasonic Testing

Defect Sizing Using Non-destructive Ultrasonic Testing

$119.99
Technology and Democracy: Toward A Critical Theory of Digital Technologies, Technopolitics, and Tech

Technology and Democracy: Toward A Critical Theory of Digital Technologies, Technopolitics, and Tech

$79.99
Laparoscopic Sacrocolpopexy for Beginners

Laparoscopic Sacrocolpopexy for Beginners

$99.99
Digital Publishing

Digital Publishing

$13.11
The Theory and Operation of Spectral Analysis

The Theory and Operation of Spectral Analysis

$54.99
Controversies in Policy Research

Controversies in Policy Research

$54.99
Human Factors - Psychologie sicheren Handelns in Risikobranchen

Human Factors - Psychologie sicheren Handelns in Risikobranchen

$59.99
Error Analysis with Applications in Engineering

Error Analysis with Applications in Engineering

$129.00
previous
next