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Kundenintegration in die Neuproduktentwicklung

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Springer Nature
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9783834922861
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Kontinuierlich neue Produkte zu entwickeln und in den Markt einzufhren ist Voraussetzung fr den langfristigen Erfolg eines Unternehmens. Durch eine differenzierte und detaillierte Analyse der Kundenintegration in die Konsumgterentwicklung untersucht Monika Christine Schuhmacher innerhalb von drei Studien den Einfluss der Kundenintegration auf den Neuprodukterfolg von Konsumgtern, mgliche Einflussfaktoren der Kundenintegration in die Konsumgterentwicklung sowie eine optimale Ausgestaltung dieser Kundenintegration innerhalb einzelner Phasen des Innovationsprozesses.

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