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Effektivitt des Signaling in Erfahrungsgtermrkten

Effektivitt des Signaling in Erfahrungsgtermrkten

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783658003005
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New
Product Description

Insbesondere in Erfahrungsgtermrkten ist die Relevanz von Signaling unbestritten. Aufgrund von hoher Informationsasymmetrie mit dem Unternehmen suchen dessen Stakeholder nach verlsslichen Informationen ber Fhigkeiten und Intentionen des Unternehmens, den Signalen. Allerdings sind in der Unternehmenspraxis deutliche Unterschiede hinsichtlich der Effektivitt von verschiedenen Signalen zu beobachten, die selbst fr das gleiche Unternehmen im Zeitablauf existieren knnen. Auf Basis von objektiven Sekundrdaten und zwei empirischen Studien findet Stefan Hattula in dem organisationalen Lebenszyklus von Unternehmen und dem Konjunkturzyklus Erklrungsanstze fr die Dynamik in der Effektivitt von Signalen.

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