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Strategische Anreize fr Vertriebsteams

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Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783658337735
Condition
New
Product Description

Theresa Morguet zeigt die Bedeutung strategischer Anreize fr Vertriebsteams fr die erfolgreiche Umsetzung von Unternehmensstrategien auf. Hierfr untersucht sie empirisch den Einfluss der Teamstrukturen auf die Effektivitt verschiedener Anreize fr Inside SalesTeams. In einer zweiten empirischen Studie erforscht sie die Ratsuche als Auswirkung von Anreizen fr Vertriebsteams. Die gewonnenen Erkenntnisse dieser Untersuchung liefern eine Reihe wertvoller Handlungsempfehlungen fr Manager von Vertriebsteams im Bereich der Mitarbeitervergtung und -motivation. Das Institut fr Marktorientierte Unternehmensfhrung (IMU) wurde 1999 an der Universitt Mannheim neu konstituiert. Es versteht sich als Plattform fr anwendungsorientierte Forschung sowie als Forum des Dialogs zwischen Wissenschaft und Praxis. Ziel dieser Schriftenreihe ist es, wissenschaftliche Erkenntnisse zu publizieren, die fr die marktorientierte Unternehmensfhrung von Bedeutung sind.

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