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Stakeholderorientierte Fhrung groer Stiftungen
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Aus einer verhaltenswissenschaftlichen Perspektive heraus untersucht Barbara Stahl die zentralen Einstellungen der Stakeholder wie Markenimage, Zufriedenheit, Vertrauen und Commitment und stellt diese psychologischen Konstrukte in einen Kausalzusammenhang mit der Stiftungsperformance. Whrend die marktorientierte Fhrung von Unternehmen seit vielen Jahren sowohl in der Marketingtheorie als auch in der Unternehmenspraxis fest verankert ist, findet die dazu quivalente Stakeholderorientierung von sachzielorientierten Stiftungen in der theoretischen und praktischen Auseinandersetzung (noch) wenig Aufmerksamkeit.
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