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Der Bullwhip-Effekt in einem komplexen Produktionsnetzwerk
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Der Bullwhip-Effekt belegt einen prominenten Platz auf der Agenda betriebswirtschaftlicher Forschung. Albert Beer trgt zu mehr Realittsnhe in der Erforschung des Bullwhip-Effektes bei, indem er ein realittsadquates Simulationsmodell eines Produktionsnetzwerks vorstellt, das auf einem Realbeispiel basiert. Anschlieend bewertet er mithilfe des Simulationsmodells zehn ausgewhlte Manahmen gegen den Bullwhip-Effekt. Dabei gewinnt er mehrere innovative Erkenntnisse: Beispielsweise ist eine limitierte Produktionskapazitt entgegen der bisher vorherrschenden Meinung im untersuchten Produktionsnetzwerk keine Ursache fr, sondern eine Manahme gegen den Bullwhip-Effekt.
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