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Competitor Relationship Management
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Oliver Neumann entwickelt einen innovativen und ganzheitlichen Ansatz zum kosten- und nutzenorientierten Management von Beziehungen zwischen Wettbewerbern. Der Autor leitet auf Basis vorhandener Governance- und Theoriemodelle ein innovatives Koordinationsmodell fr Wettbewerberbeziehungen ab und modelliert dabei erstmals Arten, Strukturen und Verlufe von Wettbewerbskosten und Wettbewerbsnutzen. Der in der Arbeit prsentierte Gestaltungsansatz umfasst sowohl die Perspektive eines Wettbewerbers als auch die Perspektive von Organisatoren von Wettbewerben. Es wird gezeigt, wie die Intensitt der Beziehungen zwischen Wettbewerbern mittels eines Konfigurations-, Interaktions- und Infrastrukturmanagements beeinflusst werden kann.
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