Copied Design and Brand
Design and Brand
Although the strategic importance of design for creating strong brands has been known for some time, studies on marketing have neglected to investigate the relationship between design and brand. On the basis of sign- and cognitive-scientific theories, Robert Kreuzbauer develops an approach to explain the influence of design on brand perception and the storage of brand knowledge. He integrates the latest theories on form perception and cognitive knowledge representation and shows how salient product form attributes (brand identifiers) shape the entire brand. The author also presents a detailed discussion of diverse methods for identifying salient brand design attributes.
Price Comparison
| Seller | Contact Seller | List Price | On Sale | Shipping | Best Promo | Final Price | Volume Discount | Financing | Availability | Seller's Page |
|---|---|---|---|---|---|---|---|---|---|---|
|
BEST PRICE 1 Product Purchase
|
|
$49.99 | $49.99 |
|
$49.99 | See Site | In stock | Visit Store |
Reviews
Questions & Answers
International Dispute Settlement: Room for Innovations?
$129.00
The Post-Dictatorship Generation in Argentina, Chile, and Uruguay
$109.99
Status of Climate Change Adaptation in Asia and the Pacific
$159.99
Urban Spatial Evolution Simulation
$179.99
The Practice of Enterprise Modeling
$79.99
Behavior of Marine Animals
$84.99
Die Finanzierung technologieorientierter Unternehmen in Deutschland
$69.99
New England Nation
$54.99
Operational Logistics
$39.99
ber das Reduktionsverhalten eisenoxydhaltiger Schlacken
$59.99
Psychologische Aspekte des polyzystischen Ovarial-Syndroms (PCOS)
$64.99
Bedeutung und Wirkungspotentiale effizienter Krisenkommunikation
$44.99
Digital Libraries: Supporting Open Science
$99.99
Werkstoffe
$59.99
Human Resource Development in Vietnam
$179.99
Allie, ganadora por fin
$5.24
Challenges in Mechanics of Time-Dependent Materials, Volume 2
$129.00
Ueber die Einwirkung des Ziehprozesses auf die wichtigsten technischen Eigenschaften des Stahles
$84.99
Equations and Inequalities
$89.95
Jamming and Glass Transitions
$109.99
Renewable Energy Based Solutions
$299.99
Genealogisch-demographische Untersuchungen ber Mikrocephalie in Westfalen
$59.99
Entry Inhibitors in HIV Therapy
$169.99
Dienstbergabe in der Pflege
$19.99
Quantum Interaction
$49.99
Skew PBW Extensions
$139.99
Zwischen berzeugung und Legitimation
$39.99
Unterrichtsentwrfe Mathematik Sekundarstufe II
$39.99
Corporate Germany Between Globalization and Regional Place Dependence
$54.99
Beginning Unreal Engine 4 Blueprints Visual Scripting
$54.99
Dynamic Pricing aus Konsumentensicht
$79.99
Shakespearean Allusion in Crime Fiction
$54.99
Hygiene in Kindertagessttten
$9.99
Aspirationen, kulturelles Kapital und soziale Herkunft
$59.99
2019 Press Conference Records of Ministry of Ecology and Environment, the Peoples Republic of China
$84.99
Non-traditional Approaches to Combat Antimicrobial Drug Resistance
$169.00
Politiken des Populren
$34.99
Synchronization for Wave Equations with Locally Distributed Controls
$129.99
Community Vitalization and Rebuilding of Rural Economies
$199.99
Commodification of Body Parts in the Global South
$54.99
