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Die Einflussfaktoren der Markenbewertung im Sport

Die Einflussfaktoren der Markenbewertung im Sport

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783834935809
Condition
New
Product Description

Die Arbeit greift mit der Berechnung des Markenwerts ein zentrales Problem der betriebswirtschaftlichen Forschung auf. Im Speziellen untersucht der Autor dabei die vielfltigen Zusammenhnge bzw. Ursache-Wirkungsbeziehungen, die sich im Rahmen einer umfassenden Markenbewertung ergeben. In der empirischen Analyse berprft er die Einflussfaktoren der Markenbewertung, zusammengefasst in der psychologischen Markenstrke, und die Strke des Einflusses auf den finanziellen Markenwert von Klubmarken im Sport.

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